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Top paying keywords?

• Posted by Rob (#1) on August 10, 2006 09:28 CEST

I found a page which claims to list the 100 top paying keywords, at least for their (Search7) network delivery. And guess what? It's all pills and gambling: "tramadol online", "buy tramadol", "cheap tramadol", "buy phentermine online", "black jack card game", "buy soma", "online gambling", "online casino", "online poker", "texas holdem".. and so on, and so on.

The on-line advertising world seems to miss out on Nigerian scams, mortgages and webcam teens, but other than that I spot an interesting correlation with popular topics in e-mail spam. One might wonder if these are sometimes the same people, although I doubt it: spam appeals to some because it is dirt cheap, compensating marginal conversion rates with bulk numbers. CPC rates of over $6 however indicate the opposite: strict targetting, to obtain optimal conversion rates. Perhaps some people run hybrid campaigns, but to me there seems to be a completely different business attitude between the two marketing efforts.

Aside from the fact that spam sucks, of course.

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• Tags: spam, advertising, gambling, pills, tramadol, poker, Texas Hold'Em
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