eCPM

eCPM Calculations

• Posted by Rob (#1) on March 15, 2007 14:02 CET

Those of you who've been talking to me recently must be aware that I've been working hard on a new project, based on the profile, calendar, photography and journal functionalities of this site in a far more professional way.

Even though a large part of the motivation comes from a private passion for technology and music, there's a chance that the new site would become more than a hobby. It could very well generate substantial extra income on top of my 9-5 and possibly even serve as a complete substitute for work. Ergo, I did some calculations and made a graph showing the number of pageviews a month required for certain amounts of income, based on pessimistic, expected and optimistic levels of Google Adsense eCPM (average advertisement income per thousand banner impressions).

Bottom line? A tenfold increase of visitors would give me a free trip to London or new Ed Hardy shoes every month. A twentyfold increase would allow me to start working part-time. A hundredfold increase would let me retire alltogether. I'm not convinced that the last option is a realistic one, but the first two sound like something I can pull off.

Definitely to be continued. :-)

(PS: if you want a sneak preview, drop a comment or send me a text/mail.)

(PPS: Arjan, if you read this.. is Operation Valkyrie still on the radar?)

• PermaLink: eCPM Calculations
• Tags: Google, AdSense, advertising, eCPM
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